Simply put, FOMO, or “fear of missing out” is a marketing tactic to create anticipation and excitement among customers for a product. And, marketers can leverage this technique to boost their sales.
So, if you are new to this concept, don’t worry. In this article, we will take you through the best FOMO tips that will boost your conversion rate.
Add More Rewards
Giving your users rewards is a great way to increase your sales. But you can use FOMO in this tactic to boost your conversion rate.
For this, you have to limit that free reward or discount. For instance, you can offer a discount to the first 50 customers. This will make thousands of people line up for that offer.
Did you know customers are more likely to buy your stuff when they realize it is for a short time? So, for increased conversions, you can make your customers feel anxious about the limited time offer.
Leveraging exclusivity is the best way to increase sales. For instance, you can add “limited edition” on your products or show the scarcity of products as “Only 2 left.”
This trick works because people want to try what everyone is trying, so they don’t feel the fear of missing out.
Limit Free Shipping
Most people buy online because of free shipping. If you limit free shipping, they will automatically purchase the products within the period of free shipping.
Or, you can add an option of free shipping if people make a minimum purchase of your asked amount.
And, who has not bought something extra on online stores for free shipping? Let your customers know how much they have to spend to avail the offer.
Along with the tips mentioned above to boost conversion rate, you can create FOMO among people by showing them they have missed the opportunity already. And, mention, when the item will be back in the sale. Besides, you can also trigger FOMO by images. Use images with quotes “Limited offer,” “Click now to get a discount.”
Also, by showing social proof, you can increase the conversion rates. You can also add some FOMO tricks on the checkout page. Tell your customers that they have only a few hours left for availing the free shipping option.
So, use these tricks and let us know which one has worked for you.